Canadian-only ProductRetail Management: A Strategic Approach

By Barry Berman, Joel R. Evans, Bobbi Hiltz, Tom Mahaffey

Published by Pearson Education Canada

Published Date: Dec 15, 2005

Description

Berman and Evans' strategic approach and emphasis on decision making have made this text a bestseller in the U.S. The Canadian edition has retained both the approach and emphasis on decision making with added material applicable to the Canadian market. Key retail management concepts are reinforced with up-to-the-minute real-world examples and help to bridge the gap between theory and practice.

Table of Contents

Part One - An Overview of Strategic Retail Management

1.    An Introduction to Retailing

2.    Building and Sustaining Relationships in Retailing

3.    Strategic Planning in Retailing

 

Part Two - Situation Analysis

4.    Retail Institutions by Ownership

5.    Retail Institutions by Store-Based Strategy Mix

6.    Web, Nonstore-based, and Other Forms of Nontraditional Retailing

 

Part Three - Targeting Customers and Gathering Information

7.    Identifying and Understanding Consumers

8.    Information Gathering and Processing in Retailing

 

Part Four - Choosing a Store Location

9.    Trading Area Analysis

10.  Site Selection

 

Part Five - Managing a Retail Business

11.   Retail Organization and Human Resource Management

12.   Operations Management: Financial Dimensions

13.   Operations Management: Operational Dimensions

 

Part Six - Merchandise Management and Pricing

14.   Developing Merchandise Plans

15.   Implementing Merchandise Plans

16.   Financial Merchandise Management

17.   Pricing in Retail

 

Part Seven - Communicating with the Customer

18.    Establishing and Maintaining a Retail Image

19.    Promotional Strategy

 

Part EIght - Putting It All Together

20.    Integrating and Controlling the Retail Strategy

Purchase Info

ISBN-10: 0-13-120401-7

ISBN-13: 978-0-13-120401-0

Format: Book

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