Marketing: Marketing Management Textbooks

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Marketing Metrics, 4th Edition

By Neil Bendle, Paul W. Farris, Phillip Pfeifer, David Reibstein

ISBN-10: 0-13-671713-6 | ISBN-13: 978-0-13-671713-3 | ©2021 Pearson

Price: CDN$62.49

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, 2nd Edition

By Chuck Hemann, Ken Burbary

ISBN-10: 0-7897-5960-8 | ISBN-13: 978-0-7897-5960-3 | ©2018 Que

Price: CDN$49.99

Six Rules of Brand Revitalization, Second Edition: Learn the Most Common Branding Mistakes and How to Avoid Them, 2nd Edition

By Larry Light, Joan Kiddon

ISBN-10: 0-13-450783-5 | ISBN-13: 978-0-13-450783-5 | ©2016 Pearson FT Press

Price: CDN$49.99

CMO's Periodic Table, The: A Renegade's Guide to Marketing

By Drew Neisser

ISBN-10: 0-13-429378-9 | ISBN-13: 978-0-13-429378-3 | ©2016 New Riders

Price: CDN$37.49

Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python

By Thomas W. Miller

ISBN-10: 0-13-388655-7 | ISBN-13: 978-0-13-388655-9 | ©2015 Pearson FT Press

Price: CDN$99.99

Get Up to Speed with Online Marketing: How to use websites, blogs, social networking and more to promote your business, 2nd Edition

By Jon Reed

ISBN-10: 1-292-00116-X | ISBN-13: 978-1-292-00116-6 | ©2014 Pearson Business

Price: CDN$26.99

Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World, 2nd Edition

By Al Lieberman, Pat Esgate

ISBN-10: 0-13-419467-5 | ISBN-13: 978-0-13-419467-7 | ©2013 Pearson FT Press

Price: CDN$58.74

Marketing Management and Strategy, 4th Edition

By Peter Doyle, Phil Stern

ISBN-10: 0-273-69398-0 | ISBN-13: 978-0-273-69398-7 | ©2006 Financial Times Prentice Hall

Price: CDN$132.80